Cornel Oprișan is a senior retail strategist and organizational transformation consultant with over 30 years of experience in emerging and developed markets. With deep expertise in customer experience, commercial growth, and organizational development, he has led landmark initiatives in retail market entry, multichannel expansion, and organizational culture alignment.

He played a central role in launching and expanding IKEA’s operations in Romania and Southeast Europe, including the store openings in Zagreb and Belgrade, the growth of IKEA’s e-commerce presence, and the supervision of global commercial audits across Europe, the US, and China. As Managing Director of IKEA Romania, he ran a €100 million business with 500 employees and successfully managed the company’s integration into the global IKEA Group.

Cornel has also contributed to major strategic projects at global and regional level, including defining IKEA’s global framework for measuring customer experience and engagement. Today he advises retailers through his own programs for commercial growth and customer experience transformation, helping companies make lasting use of their potential.

He brings to Braintrust an analytical mindset shaped by defense technology research and a pragmatic business vision grounded in concrete results.